MOA opens first Swiss store with local influencer marketing
House of Influence supported the French jewelry brand MOA in launching its first store at Shoppi Tivoli. The agency employed a multi-stage location-based marketing strategy featuring eight local female influencers to ensure a successful market entry in Switzerland.
French jewelry and accessories brand MOA is launching its expansion into Switzerland with its first store in Shoppi Tivoli. The company, which already operates over 50 stores in France and Belgium, is relying on local influencer marketing for its entry into the Swiss market.
As there is not yet an online store for Switzerland, the focus was on reaching the target group locally. House of Influence developed a two-stage campaign with eight local influencers from the fashion and lifestyle sectors.
During the first phase, the selected content creators accompanied the event opening on site and shared their first impressions and selected pieces of jewelry live with their communities. In the second phase, they demonstrated the many possible combinations of the jewelry pieces. The content was played out on Instagram and TikTok, supplemented by targeted social ads.
"This project was particularly exciting for us because we were able to combine the digital presence of an international brand with a local event. The proximity of the influencers to the location ensured that the content was perceived as very authentic and approachable," explains Leila Schmid, Head of Campaigning at House of Influence.
The content from fashion influencer @aidaforghani was particularly successful, with her high-quality, magazine-style posts. Influencers such as @cisfromtheblock and @cestmoimoncherie complemented the campaign with authentic insights into their selection process at the store opening.
@emel_akdag It's the store opening of MOA at Shoppi Tivoli - come and have a look, they have stylish jewelry 🫶🏽 @moa.switzerland #MOA #MOAswitzerland #MOAaccessories
