Mind Studios takes over Coop Pronto's social media presence
Effective immediately, Mind Studios is managing the social media presence of the Swiss convenience food provider. A launch campaign under the slogan #MachSchnäll kicks things off and offers followers the chance to win a year’s supply of Focus Water Reload.
Coop Pronto is expanding its social media presence and is relying on the expertise of Mind Studios. The Basel-based agency is taking over the management of the convenience provider's social media channels with immediate effect.
"Coop Pronto stands for speed and freshness. This is exactly what we want to live on social media: uncomplicated, direct and in dialog with our followers," explains Tim Sommer, Communication Manager at Coop Pronto AG.
The launch campaign focuses on interactive challenges under the hashtag #MachSchnäll: customers compete against each other in various Coop Pronto stores - be it in a 100-metre run, building a bottle pyramid or doing a bottle flip. These activities are compared with the challenge of following the new social media accounts.
The focus is on the Instagram and TikTok platforms, which are particularly popular with the young target group. Michel Gysin, Co-CEO of Mind Studios, emphasizes: "We can only reach Gen Z and Alpha on social media through authenticity, variety and the right approach. We have taken on this challenge together with Coop Pronto."
In the coming months, followers can expect a mix of different content, interactive formats and campaigns. Mind Studios, founded in Basel in 2004, is one of the leading agencies in north-western Switzerland with over 20 employees.
