Mammut launches new webshop
The new Mammut.com website is here, with a mix of content and commerce to give customers a special shopping experience and build loyalty to the Swiss outdoor brand.
Mammut has revised its online store. Mammoth.com comes "in a new, high-quality premium look and feel and with new features", according to a press release. The new view includes additional product views, images of the Swiss landscape and extended filter options to make shopping easier.
The new "Explore area" offers a journey of discovery by Mammut Pro Team athletes about the outdoor products and the 155-year history. The stronger link between content and commerce is also reflected in the presentation of the products on special hero pages and is intended to offer a new brand and shopping experience.
