Luxury in the Metaverse: Kuble stages Lalique showroom
The Kuble agency has launched a new showroom in the metaverse for luxury goods manufacturer Lalique, through which the company aims to combine tradition and technology.
Digital, Metaverse and Web3 agency Kuble has launched a new virtual staging in the Metaverse: for luxury goods company Lalique as a new client of the agency. With this, the company wants to bring its latest collection to the target groups with an immersive and playful showroom experience.
The virtual showroom embodies an art exhibition in which visitors are taken on an immersive and playful journey of discovery into the heart of nature. There, they are immersed in the animals' natural habitats and can interact with them as intensively as if they were in the middle of the wilderness themselves.
As visitors to the Metaverse explore the products, they will gain insight into the designs and inspiration behind the pieces. At the end, there is a chance to win a prize. In this way, Lalique aims to position itself as a digitally innovative company, combining tradition and technology. Blockchain, NFTs and Metaverse are key elements of the digital strategy, according to a statement.
Here you can test the experience.
