Livesystems appoints Daniel Lang as CTO
Daniel Lang assumed the role of Chief Technology Officer (CTO) at Livesystems on November 3, 2025. An ETH-trained engineer, he brings over 20 years of experience in the technology and software industries and will focus on driving the technological advancement of the leading DOOH provider.
Livesystems, one of the leading providers of digital out-of-home (DOOH) advertising in Switzerland, has appointed Daniel Lang as Chief Technology Officer. The experienced technology professional took up his new position on November 3, 2025 and will play a key role in shaping the company's technological development.
Many years of management experience
The ETH engineer has more than 20 years of experience in the technology and software industry. During his career, Lang has held management positions at ERNI Switzerland, Trüb and ELCA Cloud Services, where he built teams and implemented complex IT projects. With his expertise in software engineering and agile project management, he strengthens the data-based and innovation-driven focus of Livesystems.
Focus on digital platforms
Adriano Beti, CEO of Livesystems, is delighted with the addition: "With Daniel Lang, we are strengthening our technological expertise in a targeted manner and sending a clear signal for the further development of our digital platforms. His experience in technological strategy development and his pronounced innovative spirit will further advance our data-based and future-oriented approach. I am very much looking forward to working with him and to shaping the next steps in our digital development together."
Livesystems operates over 13,000 screens in highly frequented locations - on public transport, at railroad stations, in public squares, in stores and in Swiss Post branches. The company thus offers a strong national reach and operates the largest programmatically bookable DOOH network in Switzerland. Livesystems has been a subsidiary of Swiss Post since 2021.
