Artificial intelligence: creative added value or hype?

No topic has stirred up the marketing and communications industry quite like artificial intelligence (AI), especially generative AI. But is AI just hype, or can the technology actually offer creative value?

Stefan von Gagern - March 25, 2024

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Artificial intelligence: creative added value or hype?

No topic has stirred up the marketing and communications industry quite like artificial intelligence (AI), especially generative AI. But is AI just hype, or can the technology actually offer creative value?

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