Jeff, Witwinkel and Cristina Rúbies launch Briskly
The creative agency Jeff, the creative production house Witwinkel, and TikTok influencer Cristina Rúbies are joining forces to launch Briskly. The new company specializes in the creation and production of accessible social media content and influencer campaigns on a subscription basis for platforms such as TikTok and others.
With Briskly, the creative agency Jeff, the creative production house Witwinkel and the TikTok influencer Cristina Rúbies are launching a joint company for the creation and production of low-threshold social media content and influencer campaigns. Briskly specializes in fast, daily, platform-optimized brand presence.
Briskly offers brands curated access to over 100 creators and handles the conception, production, coordination and quality control of all content formats. In addition to creator content, the offering also includes EGC (employee-generated content) and UGC (user-generated content) campaigns. The offer is rounded off by influencer cooperations.
Proximity to the creator community as an advantage
Briskly differs from traditional social media agencies in its proximity to the creator community. Familiar with their language and their world, the best strategic results can be achieved for brands: with less friction, higher quality and content that performs.
"Many companies are overwhelmed by the speed and variety of formats on social media," says Stefan Huggenberger, Partner and Head of Strategy & Innovation at Jeff. "Briskly is our answer to this. We make content for an organic brand presence, with creatives who understand the medium, cost-efficiently and with little effort for our customers."
Guided tour by influencer and producer
Briskly is managed by influencer Cristina Rúbies and Witwinkel co-founder Tim Vogt. Both have a deep understanding of the creator world and content production. "Briskly is the logical next step for us: we don't just want to play on platforms, we want to enable brands to become part of the culture and build communities. This requires new processes, a new mindset and sometimes the courage to step out of your comfort zone," says Cristina.
Jeff is a creative agency with offices in Zurich, Lausanne and Berlin. As the "Home of Creative Experiences", Jeff offers services in the areas of Live, Campaigns, Interaction and Visual Design. Jeff designs experiences between brands, companies, products and people, physically or digitally and independent of channels. Jeff has been inspiring people and brands since 2011, independently and owner-managed.
Witwinkel is a creative production house in the heart of Zurich. Since 2016, they have been developing films, photos, designs, concepts and campaigns that stand out - and above all stick. They work for bold brands, focus on authentic stories and deliver high-quality results. Their team of creative makers combines fresh ideas with precision craftsmanship - always with a passion for unusual solutions, a large portion of passion and the necessary pinch of madness.
