IAB launches campaign planning guide for advertisers
The Interactive Advertising Bureau (IAB) Switzerland Association, the trade association for the Swiss digital advertising industry, is launching another guide in the middle of the year: a comprehensive handbook specifically for advertisers, dedicated to the topic of «campaign planning.».
"We are proud of the work of our focus groups and the added value they generate for the market," explains Roger Baur, Managing Director of IAB. "We have a lot of projects going on at the moment. The new Campaign Planning Guide and the Native Advertising Guide published in May are just part of several engagements that are helping the market."
Campaign planning guide
The comprehensive guide Campaign Planning describes the optimal process of an online marketing campaign. It provides an overview of all relevant steps before, during and after the campaign, which are prerequisites for successful implementation. With checklists, hints and tips, the new guide is a practical handbook that advertisers can use to properly plan, execute and evaluate their campaign.
The table of contents can be viewed below (or via PDF here)
- IAB Members can download the guide free of charge at [email protected] order
- Non-members receive the guide for a contribution of 95 francs.
- As a media partner of the IAB, we receive Advertising Week subscribers the guide 10 percent off (order via [email protected]).
The contribution supports the implementation of professional events for the industry, such as the IAB Talk.
