Football World Cup: How clever to protest All Out and Friendly Greetings against hate
The All Out movement, which advocates for love and equality worldwide, is taking a stand against hate during the World Cup with «Friendly Greetings»—in “Fifa World” in the metaverse.
World Cup host Qatar is trampling LGBT rights underfoot - the All Out movement, which campaigns for love and equality worldwide, wants to set an example against this. But in Qatar homosexuality is forbidden, a demonstration on site is impossible.
Detour via metaverse
In order to be able to protest anyway, Friendly Greetings and the metaverse experts from Bandara have built a detour: Instead of the real Qatar, the protest is to take place in virtual Qatar - and to be precise, in "Fifa World" - a metaverse replica of the venue on Roblox. In the week leading up to the World Cup, the avatars of activists from the community gathered in the center of Fifa World. To prevent the colorful avatars from being blocked immediately, each one wears only a single letter on the T-shirt. Only in combination does the meaning emerge. Finally, the message "Fifa: Unplay the Hate" remains. At unplayhate.org can join anyone and everyone, shares Kind regards.
Responsible at All Out international: Justin Lessner (Campaign Manager), Mathias Wasik (Program Director).
Responsible at Kind regards and Bandara: Samuel Textor, Pascal Deville, Daniel Gremli (concept and implementation).
