Kind regards realized comprehensive relaunch of the platform Swiss Olympic Team
Following an agency evaluation, Freundliche Grüsse was commissioned with the conception and design of the "Swiss Olympic Team" platform. The relaunch also aims to make the spirit of sport more tangible digitally.
Swiss Olympic is the umbrella organization of Swiss sport and the National Olympic Committee of Switzerland. In this role, Swiss Olympic supports over 80 member associations, which include around two million athletes in Olympic and non-Olympic sports.
On the Swiss Olympic Team platform is all about the Olympic missions, athletes and their top sporting achievements. The platform is intended to reflect the spirit, values and emotions of the Olympic movement and offers comprehensive background information on the missions and Olympians as well as live coverage during the Games and stories in the form of long reads.
When analyzing motivation, needs and benefits, two main target groups emerged: Athletes and fans. The website therefore had to be structured in such a way that athletes could easily access their information and fans could also gain exciting insights. This duality runs through the entire website. After six months of development, the website is now going live just in time for the start of the Olympic Games.
The completely revamped website will be online for the first time for the 2020 Youth Games in Lausanne, which will take place from January 9 to 22, 2020.
The new "Spirit of Sport" content hub was integrated into the website as part of an always-on strategy. Fans can access exclusive content in the form of long reads via social media. In addition to Olympic values such as top performance, friendship and respect, various stories also focus on unfiltered athlete stories with surprising insights into the world of sport.
Freundliche Grüsse is responsible for digital strategy, conception, UX, UI design, tone-of-voice and image concept.
Responsible at Swiss OlympicMarc Schumacher, Franziska Wehrle, Colin Cuvit (overall responsibility for communications); Stefan Ellenberger, Annina Krähenbühl (IT Services). Responsible at Friendly regardsPascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); Sebastian Blomgren (consulting); Jonas Hermann, Alain Aebersold (art direction); Janine Sonderegger (content creation); David Lüthi, Mara Schwegler (graphics); Michi Benz (strategy). Technical partner: Deimos, Peter Mohn, Nina Heyder.
