Interactive experience of driver assistance systems
The House designed and implemented a «mobile-first» website for Skoda that provides an interactive experience of the 13 driver-assistance systems available for each vehicle model.
The web experience allows the user to select all or specific driver assistants of currently six Skoda models and to experience them in realistic maneuvers using the scroll function. During the driving maneuvers, the systems are explained by means of info boxes - starting with the blind spot assistant and the lane departure warning system through to the traffic sign recognition system and the parking assistant.
The appearance Assistants.skoda.ch has a modular technical design - all assistance system maneuvers dock seamlessly onto the next maneuver. This ensures flexible integration of additional systems at a later date, international adaptability for each market and model, and flexible linking and model-specific addressing.
Responsible at Skoda: Marc Bislin (E-Commerce Manager), Jeannine Micheli (Marketing Manager). Responsible at The House: Grischa Rubinick (ECD), Andreas Jorgella (Digital Strategy / Concept), Stephan Ziegler (Senior AD Digital), Carolin Widemann (Art Director), Johannes Leonhard (Head of Production), Guy Collé (Programming), Claudia Scheuber (Consulting), Nico Podgorny (Overall Responsibility and Consulting).
