"Experiment and use the new AI technologies"
Yves Mäder, Industry Leader and AI expert at Google, discusses the rapid development of artificial intelligence in the advertising market in an exclusive interview with m&k. As part of the «Tour d’Horizon» video series, he explains how the PerformanceMax advertising solution and exemplary applications like JumBot are driving the advertising industry forward.
Yves Mäder, industry leader for retail, telco and agency clients at Google, talks to Beat Hürlimann from m&k about AI developments. He emphasizes the crucial role of data quality and experimentation in an industry that is in the midst of a transformation.
Mäder emphasizes tools such as Performance Max which optimizes advertising campaigns with the help of AI. He also presents the JumBot which enables innovative customer advice at Jumbo and significantly increases sales.
In the Creative Assets section, Mäder explains how AI is setting new standards - for example with the tool ViGenAiRwhich creates various video formats with minimal effort. The outlook for 2025 shows that AI assistants such as Gemini will revolutionize processes. "Experiment and use the new technologies," is Mäder's appeal to the industry.
