Eventfrog and Livesystems bring events to over 13,000 digital screens
The Swiss event and ticketing platform Eventfrog and Livesystems are joining forces to deliver event content. Since February 1, 2026, the two companies have been bringing regional event highlights directly to digital screens in public transportation, retail stores, and gas stations.
At a time when digital attention is a scarce commodity, Eventfrog and Livesystems are focusing on local relevance in the physical space. The aim of the cooperation is to make Switzerland's diverse cultural and social offerings visible where people move around every day.
Regional event agenda on over 13,000 screens
At the heart of the collaboration is the integration of curated Eventfrog event calendars into Livesystems' program network. The content is played out on a location-specific basis and offers passers-by and travelers an up-to-date overview of what is happening in their immediate vicinity.
"By partnering with Livesystems, we are bringing our event organizers' events directly into people's everyday lives. We create a bridge between digital event planning and the physical presence in public spaces," explains Mike Müller, CEO of Eventfrog.
New advertising formats for event organizers
In addition to the editorial integration, an attractive new offer has been created for event organizers: In numerous cities and regions, event promotions can be booked directly via the Eventfrog marketplace in Livesystems' DOOH network. This means that even smaller, local events can benefit from the enormous reach of over 13,000 screens.
"The location- and time-dependent playout of content guarantees a high level of relevance with minimal wastage," adds Marco Gasser, CSO of Livesystems. "We look forward to working with Eventfrog to further increase the attractiveness of the location through high-quality event content."
Livesystems is one of the leading companies for digital outdoor advertising (DOOH) in Switzerland. With over 13,000 screens in highly frequented locations - on public transport, at railroad stations, in public squares, in stores and in Swiss Post branches - Livesystems offers a strong national reach. The company operates the largest programmatically bookable DOOH network in Switzerland. Livesystems has been a subsidiary of Swiss Post since 2021.
