Successful author Martin Suter not yet satisfied with online success
One year after his online launch, Swiss author and former advertiser Martin Suter is still not satisfied with the performance of his digital business.
This writes the Handelszeitung in their current issue. The start was particularly tough, says Suter: "The number of subscribers grew slowly and steadily, but the bounce rate and dwell time were very poor."
Following the recent relaunch of his website, the figures have improved and Suter is confident that he is on the right track. But the current number of subscriptions "in the low four-digit range" is not yet fully satisfactory: "I'm not satisfied yet, the whole thing is still a loss-making business."
On his website, the author delves deeper into aspects of his books or even spins stories further: "Readers often tell me, for example, that they are unhappy with the ending of my book "Lila, Lila". Because the couple breaks up. Maybe I'll bring them back together in an online sequel."
