Euro 2016, Brexit, Donald Trump and Tamy Glauser

The European Football Championship, as a major international sporting event, was the most preoccupying topic for the Swiss. EM 2016 is the most popular search term in 2016 and thus recorded the strongest increase ahead of the iPhone 7 and the gaming phenomenon Pokémon Go, which kept Switzerland in suspense in the summer. In addition, political topics such as Brexit and Donald Trump also attracted a great deal of interest.

Brexit and Donald Trump moved the minds

A look at the list of "scandals and upsets" shows which topics moved people in Switzerland in 2016. The biggest increase in search queries was recorded by the British EU exit decision Brexit ahead of the new President of the USA, Donald Trump. In third place comes Sarah Lombardiwho was very present in public reporting at the end of the year due to her breakup with Pietro Lombardi. In fourth place could Hillary Clinton, the failed U.S. presidential candidate. The only Swiss result to land is the decision and negotiations surrounding the Enforcement Initiative in fifth place.

The other ranks are occupied by the actress Meghan Markle, who made headlines for her relationship with Prince Harry, and the Panama Papers-scandal, in which confidential data from the Mossack Fonseca law firm was leaked to the public. In addition, the daughter of the US president-elect, Ivanka Trump, the French actress Marion Cotillard and the new First Lady of the USA, Melania Trump, triggered numerous searches.

People 2016: Tamy Glauser, Irina Beller and Gianni Infantino

This year, Google Switzerland has again evaluated the search queries for the most popular Swiss celebrities. In particular, celebrities from the entertainment industry, sports and society are represented. At the top is Tamy Glauserwho made a name for herself not only as an androgynous model, but also through her relationship with Dominique Rinderknecht. In second place is Irina Bellerfollowed by the newly elected Fifa President Gianni Infantino.

Other celebrities who have gained particular search interest this year include the rapper Bligg, the coach of the Swiss national team Vladimir Petkovic and the Bachelor Janosch Nietlispach. But also the singer Marc Amacherwho thrilled the audience at The Voice of Germany, Divertimento star Jonny Fischer and Jason Brueggerwho was named the biggest Swiss talent of 2016, triggered many searches.

In 2016, however, big names, especially from the music industry, have also passed away. Not surprisingly, two music stars are on the first places of the list of deceased in 2016. Place 1 takes David Bowie followed by Prince. In third place comes the well-known actor Bud Spencer.

Swiss Hits: Tour de Suisse, Lugano and Monte Tamaro

At the top of the "Swiss Events" category is the Tour de Suisse 2016 a sports event on the podium, closely followed by the Paléo Festival (which had to give up last year's first place to the Tour de Suisse) and the Federal Wrestling Festival. Then follow with the Züri Fäscht and the Olma two major events in Swiss cities.

In the category "Cities and villages" stands Lugano from Lausanne and Zurich at the top. Like the city, the mountain with the biggest increase in search queries also comes from Ticino: The Monte Tamaro has secured first place ahead of the Pilatus and the Piz Bernina secured.

Ok Google: "How does Pokémon Go work?"

Voice search via smartphone has tripled worldwide over the last two years. As a result, Google is increasingly becoming an assistant in everyday life, providing answers and assistance with everyday questions. The questions asked were evaluated and listed on Google Switzerland's "What are....?" and "How does...?" lists. In 2016, people were particularly interested in what putschists, Panama Papers or electoral college are. In addition, current styling trends seem to be reflected in the search queries: the question "How do I make my beard grow evenly?" kept the gentlemen of creation very busy. "How do I make a backup?" and "How do I turn dark chocolate into milk chocolate?" landed in the subsequent places. The Swiss also sought advice on one of the most popular search terms: "How does Pokémon work?" took first place ahead of "How does the U.S. election work?" and "How does a muffler work?

The most popular Swiss search queries 2016

Search queries

1. EM 2016
2. iPhone 7
3. Pokémon Go
4. Brexit
5. Donald Trump
6. Rio 2016
7. US elections
8. Tour de France 2016
9. Eurovision 2016
10. Copa America 2016

Scandals and upsets

1. Brexit
2. Donald Trump
3. Sarah Lombardi
4. Hillary Clinton
5. Enforcement Initiative
6. Meghan Markle
7. Panama Papers
8. Ivanka Trump
9. Marion Cotillard
10. Melania Trump

Swiss celebrities

1. Tamy Glauser
2. Irina Beller
3. Gianni Infantino
4. Bligg
5. Vladimir Petkovic
6. Janosch Nietlispach
7. Pipilotti Rist
8. Marc Amacher
9. Jonny Fischer
10. Jason Bruegger

RIP 2016

1. David Bowie
2. Prince
3. Bud Spencer
4. Alan Rickman
5. Muhammad Ali
6. Christina Grimmie
7. Leonard Cohen
8. Tamme Hanken
9. Roger Cicero
10. Estelle Balet

Swiss events

1. Tour de Suisse 2016
2. Paléo 2016
3. Federal Wrestling Festival 2016
4. Züri Fäscht 2016
5. Olma 2016
6. Montreux Jazz 2016
7. Swissbau
8. Allmend rocks
9. Gurtenfestival 2016
10. Lauberhorn 2016

Cities and villages

1. Lugano
2. Lausanne
3. Zurich
4. Bern
5. Lenzerheide
6. Basel
7. Davos
8. Winterthur
9. Lucerne
10. Zermatt

Mountain top

1. Monte Tamaro
2. Pilatus
3. Piz Bernina
4. Stanserhorn
5. Jungfraujoch
6. Finsteraarhorn
7. Titlis
8. Brienz Rothon
9. Rigi
10. Eiger

"What are...?" questions

1. Putschists
2. Panama Papers
3. Electoral College
4. Shares
5. Swing States
6. Gluten
7. Hemorrhoids
8. Elector votes
9. Binary options
10. Lobbyists

"How to do....?" questions

1. how do I make my beard grow evenly
2. how to make a backup
3. how to make milk chocolate from dark chocolate
4. how to do root for roses
5. how to make a screenshot Samsung Galaxy S6
6. how to make myself interesting for him
7. how to make goulash properly
8. how to make a @
9. how to make a debt collection
10. how to make curves on leather

"How does...?" questions

1. how does Pokémon Go work
2. how does the US election work
3. how does a silencer work
4. how does Uber work
5. how does a heat pump work
6. how does steam locomotive
7. how does bluetooth work
8. how Spotify works
9. how does a compass work
10. how does Twint work