Edenspiekermann gives 20 Minuten Friday online a new look

Following the relaunch of the magazine at the beginning of the year, the new website of 20 Minutes Friday. Friday-magazine.ch will offer users in German- and French-speaking Switzerland more topics, more content and additional interaction, according to the press release.

The new website of 20 Minutes Friday was realized in collaboration with the international design agency Edenspiekermann. It is aligned according to the mobile-first approach. In addition, moving image formats were developed for the launch, which are produced by the editorial team. A bold color concept and modern fonts are intended to reflect the orientation of Friday Online underline: glossy and premium, at the same time playful and modern with focus on the young female reader.

According to the press release, the interests of readers are the main focus of the new online concept of 20 Minutes Friday in the foreground. They are to be actively involved and in the future will also be able to set topics themselves - for example, by means of voting on the social media channels. The editorial team will also become more visible and tangible on the new website and communicate with readers at eye level.

"Over the past few months, we have been intensively studying the needs of our readership," comments Kerstin Netsch, Editorial Manager 20 Minutes Friday. "During this exciting discourse, the trend once again clearly emerged that, in addition to our core content of fashion, beauty and lifestyle, social issues and service stories on careers, budgets or health are also important."

The lifestyle magazine reaches around one million unique users per month online in German- and French-speaking Switzerland. The new lifestyle portal is intended to further strengthen the digital presence.