Echion Communication implements global digital signage solution for Läderach

Läderach Chocolatier stands for high-quality Swiss chocolate, handcrafted quality and a clear premium brand image worldwide. In order to make this brand promise a consistent international experience at the point of sale, the company is relying on a gradually introduced, global digital signage solution from Echion Communication. The aim is a flexible, brand-compliant and cross-location display of digital content in stores and shop windows worldwide.

Digital brand staging in the store and in the shop window

For the international rollout, Läderach is relying on a digital signage setup with up to 700 screens at up to 380 locations worldwide. The solution is based on two central installation concepts, which are supplemented by individual special solutions depending on the location.

A 55-inch firewall screen is used in the store, which is integrated into the existing store fitting and serves as a central eye-catcher above the sales counter. The screen takes on the role of both an information surface and a visual brand element and supports consistent brand communication directly at the point of sale.

A 65-inch shopping window stele in portrait format is used in the shop window. It is aimed specifically at passers-by outside the store, attracts attention and arouses interest in the store. The content displayed is coordinated with Läderach's social media communication and ensures a high recognition value across various communication channels - from the initial digital contact to the stationary store.

Central project management for international scalability

As the partner responsible for the project, Echion Communication is taking on the holistic management of the international digital signage project. This includes the conceptual orientation, project management and technical implementation, including software, hardware and international coordination.

Central project management creates clear structures and at the same time enables a high degree of scalability across national and market boundaries. The different requirements of global markets and varying store concepts are taken into account and integrated into a uniform overall technical concept.

Independent content management and clear processes

The project creates clearly defined processes for Läderach and reliable implementation across all locations. The software used enables independent, intuitive content management. Content can be centrally controlled, flexibly adapted and played out worldwide. This ensures a consistent premium brand experience across all locations and provides sustainable support for international brand communication.