Third edition of "LSA Lunch Time" with Jonas Eliassen and Wei Phung
In the third episode of the LSA Leading Swiss Agencies podcast series, host Jonas Eliassen, CEO of Media Switzerland at Dentsu International, talks with Wei Phung, Managing Director of Resolution at OMG Switzerland, about how digital marketing is changing following the end of third-party cookies and what alternatives the industry can use to respond to the legal requirements.
Since the GDPR/DSGVO came into force, it is clear that the concept of third-party cookies has had its day and digital marketing and advertising must be rethought. Browsers such as Mozilla's Firefox and Apple's Safari have long since integrated anti-tracking methods. And Google has followed suit with Chrome. Users should regain control over their data.
What does this mean for advertisers? How will the role of media agencies change in the future, what alternatives are there to third-party cookies, and how is the Chinese market dealing with this issue? These are the questions that agency heads Jonas Eliassen and Wei Phung explore in the third edition of the LSA Lunch Time followed up.
