Bringhen's Digital Brand Presence: Relaunch with Wirz
The Bringhen Group, in collaboration with Wirz, has completely revamped its digital brand presence. A new headless CMS platform lays the foundation for scalable, cross-channel content communication.
Bringhen's Digital Brand Presence: Relaunch with Wirz
The Bringhen Group, in collaboration with the agency Wirz, has completely revamped its digital brand presence. The goal of the project was to reflect the company’s growing diversity in a contemporary way while laying the foundation for a flexible, cross-channel content strategy. The result is a modern platform that combines user guidance, brand identity, and technological scalability. Wirz was responsible for the concept, UX, design, and technical implementation of the new website in collaboration with its partner, Extra Virgin.
Growth requires further digital development
The previous website had contributed to the Bringhen Group’s digital positioning for years. However, as the company grew, so did the demands on user navigation, technology, and content management. Multiple business units, an active online store, and extensive editorial content called for a platform that would better integrate content and efficiently reach different target audiences.
For Bringhen, the focus wasn't just on a redesign. The goal was to find a digital solution that reflects the company's aspirations and dynamism while also unlocking new potential in the areas of SEO, content distribution, and cross-channel communication.
A Platform for Branding, Content, and Scalability
Wirz developed a completely new digital presence—from strategic planning through UX and design to technical implementation. The focus is on a clear and intuitive user experience that guides both end customers and professionals quickly and effectively through the diverse range of offerings.
Technologically, the new platform is based on a headless CMS. By separating content management from visual presentation, content can be flexibly delivered across various channels—regardless of platform, device, or future requirements. The new infrastructure is thus intended to lay the foundation for scalable and sustainable digital communication.
Networked Systems for Efficient Content Workflows
A particular focus was placed on integrating existing systems and processes. The new platform is designed to enable the efficient reuse of editorial content and directly links content management with social media and newsletter tools. According to the announcement, this allows content to be created, adapted, and distributed across channels more quickly.
At the same time, the technical infrastructure was specifically tailored to meet modern search and AI requirements—with an optimized information architecture, improved discoverability, and flexible multilingual support.
«With the new website, we’ve succeeded in showcasing the diversity of the Bringhen Group in a clearer, more modern, and more customer-friendly way. We particularly appreciated the structured collaboration, the deep understanding of our target audiences, and the professional visual and technical execution,» says Dominik Chanton, Head of Marketing at the Bringhen Group.
Digital Platforms as Core Infrastructure
The relaunch demonstrates how digital platforms today must do far more than simply convey information. They are becoming the central infrastructure for brand management, content distribution, and user experience. With its new digital brand presence, the Bringhen Group now has a foundation that is not only designed to meet current requirements but also to support future growth—flexible, scalable, and consistently user-centered.
Contact at Bringhen Group: Dominik Chanton (Marketing Manager), Yannick Zenhäusern (Marketing Assistant).
Responsible at Wirz Group: Louise Chanton, Chiara Killer, Sébastien Donzel, Valentina Meier.
Responsible at Extra Virgin: Joachim Hummel, Kevin Müller, Philipp Sutter.
