Digital Ad Trust certifies Audienzz
The digital marketer Audienzz has met the requirements for the Digital Ad Trust Switzerland certificate in all categories. Together with 20 Minuten Advertising, Ringier Advertising, Goldbach Audience, Teads and Watson, all major Swiss publishers and marketers now support the IAB, LSA and SWA initiative.
With over 280 marketed websites, Audienzz is yet another media company that has taken on the challenges of Digital Ad Trust certification and received the certificate for all categories - viewability, ad fraud, brand safety and user experience.
"I congratulate Audienzz on the certification. Now it is up to advertising clients to pay attention to the certificates when awarding contracts," says Roland Ehrler, President of Digital Ad Trust. "This should now be an incentive for other Swiss publishers and marketers to become certified in order to also meet the requirements of advertising clients and agencies in terms of transparency and security," adds Urs Flückiger from IAB Switzerland.
Interested parties can register for the next wave of certifications at any time. The registration area and additional information can be found at Digitaladtrust.ch.
