Digital Ad Trust: Protection against ad fraud
Digital Ad Trust has published a certified inclusion list for programmatic advertising. Over 500 verified Swiss websites guarantee visibility, brand safety, and protection against ad fraud.
Anyone who advertises programmatically these days quickly ends up on a large number of international websites - often without any control over their quality. The Swiss association Digital Ad Trust (DAT) now offers a solution: a freely accessible inclusion list with over 500 quality-certified websites is now available for download on the DAT website.
The listed sites are certified by DAT in the categories Visibility, Ad Fraud and Brand Safety. The Inclusion List largely comprises Swiss media offerings, supplemented by selected German websites with a high proportion of Swiss inventory. It is aimed at media agencies, advertising clients and publishers who focus on quality and transparency in the field of programmatic advertising.
"Our Inclusion List is a targeted response to the often uncontrolled distribution of programmatic advertising," says Roland Ehrler, President of Digital Ad Trust. "It enables precise placement in a high-quality environment - with full transparency for all parties involved."
Digital Ad Trust certification ensures that advertising appears where it is really visible, is protected against fraudulent activities and appears in a brand-safe environment. This gives advertising clients and agencies an efficient tool for optimizing their digital campaigns - with a focus on impact rather than wastage.
The DAT Inclusion List is now available via the Website of Digital Ad Trust available
