These were the top topics in 2021 on Google in Switzerland

Last year's edition of "Google Year in Search" was the first time the term "Corona" was mentioned in a Google Year in Review (Werbewoche.ch reported). The global pandemic has turned the daily lives of many upside down. In 2021, we look back on another year whose Google searches - and everything else - were shaped by Corona. But it was also a year of big events, moving headlines, inspiring personalities and exciting topics.

Which people caused a stir in Switzerland? Which topics dominated and which questions were asked by Swiss Google users? Google has compiled an overview in nine lists.

Football, Corona and Tennis shape 2021

This year, too, the pandemic with all its facets has accompanied the Swiss population. However, since the Google Year in Review does not look at the most searched-for search queries, but rather the "trending" search queries - i.e. those search terms with the highest percentage growth in search queries - and Corona already dominated the previous year, another topic secures first place this year: the 2021 European Football Championship.

Swiss football fans remember with pride the great performances of the Nati at the Euro, the penalty drama against France as well as Spain, and the brilliant performances of goalkeeper Yann Sommer. Euro 2021 is not only the trending topic par excellence, but also the most searched European Championship of all time in Google searches. In second place is the Corona pandemic. As a football-loving country, the Champions League makes it to third place in Switzerland's Google ranking. After the topic of football had taken a few breaks last year, it is thus back in full (search) force in 2021.

The search terms of the year 2021 in Switzerland

1. Euro 2021
2. Corona Switzerland
3. Champions League
4. Roland Garros
5. SRF betting game
6. Squid Game
7. iPhone 13
8. Series A
9. Wimbledon
10. Christian Eriksen

Headlines and excitement

There have been a few upsets this year. Swiss players searched for Christian Eriksen, who collapsed during the European Championship group match in Copenhagen and had to be resuscitated on the pitch. The Swiss' round of 16 match against "Les Bleus" from France also saw high search interest. And finally, Switzerland searched for news related to the Covid certificate.

1. Christian Eriksen
2. Switzerland France
3. Covid certificate
4. Whatsapp malfunction
5. Suez Canal
6. Astrazeneca
7. Granit Xhaka
8. Flood Switzerland
9. Éric Zemmour
10. Kariem Hussein

Personalities Switzerland 2021: Sport wins

Two active Nati players are represented in the top 3 trending personalities of the year from Switzerland. First place goes to Yann Sommer, who became the nation's hero with a masterstroke at the European Championship. His colleague Xherdan Shaqiri takes second place, closely followed by tennis player Belinda Bencic in third place, who won the gold medal in singles at the Tokyo Olympics.

1. Yann summer
2. Xherdan Shaqiri
3. Belinda Bencic
4. Haris Seferović
5. Granit Xhaka
6. Murat Yakin
7. Vladimir Petković
8. Breel Embolo
9. Mario Gavranović
10. Ruben Vargas

Personalities International 2021

Christian Eriksen is at the top of the list of international personalities who have been searched for particularly often in Switzerland this year. Alec Baldwin hit the headlines due to an accident on a film set in which one person died. French soccer player Kylian Mbappé, who missed the decisive penalty in the European Championship round of 16 against Switzerland, is in third place.

1. Christian Eriksen
2. Alec Baldwin
3. Kylian Mbappé
4. Novak Djoković
5. Rafael Nadal
6. Joe Biden
7. Bernie Sanders
8. Thomas Gottschalk
9. Giorgio Chiellini
10. Gianluigi Donnarumma

Farewells 2021

Also this year the world had to say goodbye to personalities. This was also the case with Kasia Lenhardt. The Polish model committed suicide, causing many sad headlines and search queries. The death of German entertainer, actor and pop singer Willi Herren took many people by surprise. The U.S. rapper and actor DMX takes third place on the list, which shows personalities who died in 2021 and at the same time recorded the greatest increase in search interest.

1. Kasia Lenhardt
2. Willi Herren
3. DMX
4. Prince Philip
5. Jason Dupasquier
6. Jean Paul Belmondo
7. Jan cock
8. Gabby Petito
9. Patrick Juvet
10. Marco Borradori

The film highlights of 2021

Fast & Furious entered its ninth round this year and is unbeatable in popularity - if Google searches are anything to go by. The action movie with the fastest cars is the most popular film of the year on Google. Black Widow with Scarlett Johansson follows in second place. James Bond takes third place in the ranking of the most popular films of the year with No Time to Die.

1. Fast & Furious 9
2. Black Widow
3. James Bond No Time to Die
4. Red Notice
5. Army of Thieves
6. Eternals
7. Army of the Dead
8. Nomadland
9. Seaspiracy
10. The Suicide Squad

How and what: Swiss citizens asked these questions in 2021

When people use Google Search, they don't always just type in a term. People also ask (not) quite everyday complete questions in Google Search.

Here, too, Corona and issues associated with the pandemic play a major role. But there are also very practical questions that occupied Mr. and Mrs. Schweizer, such as the question of what should be cooked today.

The How Questions 2021

1. How long is a PCR test valid?
2. How many cantons does Switzerland have?
3. How long does Corona last?
4. How many inhabitants does Switzerland have?
5. How long is an antigen test valid?
6. How old is Ronaldo?
7. How many Swiss are vaccinated?
8. How much does a Corona test cost?
9. How many people are there in the world?
10. How many weeks are in a year?

The What Questions 2021

1. What am I cooking today?
2. What to do in case of cystitis?
3. What does Hollywood mean?
4. What is Pentecost?
5. What is a Mellotron?
6. What is a Covid certificate?
7. What is pansexual?
8. What does a PCR test cost?
9. What is happening in Afghanistan?
10. What is sour cream?

Do-it-yourself 2021: ice cream, ravioli and fries

We were at home a lot! And many Swiss Google users wanted to know how to do certain things themselves.

1. Make ice cream yourself
2. Make ravioli yourself
3. Make fries yourself
4. Make your own iced tea
5. Make pasta yourself
6. Make sauerkraut yourself
7. Make elderflower syrup yourself
8. Bubble tea make yourself
9. Make cake dough yourself
10. Make gnocchi yourself

Google determines the trends of the year by evaluating trillions of search queries that users have made over the course of the year. The tools can never be used to identify individual users and their interests; they are based on anonymized, aggregated data that records how often certain terms were searched for over time.

All lists published here are "trending searches", i.e. the most strongly rising search terms of the year. These are terms for which the relevant searches in 2021 for a sustained phase have seen a particularly strong increase in search interest compared to the previous year. These ascending terms are then sorted in descending order according to search interest in the respective phase.