The online magazine Femininleben.ch is now called Femelle.ch
As of September 1, Switzerland's largest online magazine for women has been renamed Femelle. This gives the special-interest portal, which operates under the umbrella of Carpe Media, a fresh, modern look.
Since its launch in 2012, Femininleben.ch has become the biggest online magazine for Swiss women, according to NET-Metrix, and has thus made a name for itself as a special interest magazine. But this is now changing after five years as part of a rebranding to Femelle. "We are looking forward to continuing the success of femininleben.ch with a new name, logo and continued modern focus," the owners of Carpe Media, Johannes Hummel and Andy Waldis, are convinced.
Service topics and high presence on social media
Thematically, Femelle also focuses on service-oriented, clearly presented and entertaining content on the key topics of fashion, beauty, love and lifestyle.
Almost daily new editorial content, useful services and a high dialog rate will also form the core of Femelle.ch account for. The platform will also continue to expand its high presence on social media, especially Instagram. "In this way, we are in constant exchange with our readers," says editorial director Gloria Karthan.
