Dario Piccinno becomes Commercial Director of Yaleo at Audienzz
Dario Piccinno will join Audienzz on September 1 as Commercial Director of Yaleo, the brand for innovative digital advertising technologies. In this role, he will play a key role in shaping Yaleo’s growth—with a particular focus on expansion throughout the DACH region.
His work also focuses on driving innovation in the area of digital advertising formats to make campaigns even more effective for companies and brands and more relevant for users. He is also responsible for expanding and maintaining client relationships and strategic collaboration with media agencies.
Dario Piccinno combines a deep understanding of the digital advertising industry with entrepreneurial skill and strategic vision. He founded EyeonX in 2014, which merged with Ad Spot to form The Industry in 2019. As CEO, he led The Industry on a successful growth trajectory. Following the sale of The Industry to the internationally active ad tech company YOC, he was responsible for the development of YOC's Swiss subsidiary as Managing Director from 2021.
"Dario has exactly the profile we were looking for: A hands-on mentality, extensive skills and many years of experience in the digital media world. He is a real asset to our team. We are looking forward to the fresh perspective and energy he will bring to the company," says Remo Baumeler, CEO of Audienzz.
