Dachcom develops new digital platform for the KSA Group
For the Zentrumsspital, which comprises five locations—KSA Kantonsspital Aarau, KSA Kinderspital Aarau, KSA Bahnhof Aarau, KSA Lenzburg, and KSA Zofingen Hospital, the agency Dachcom has developed a new, integrated digital platform tailored to the needs of its users.
After the Launch of the new brand identity designed by Dachcomwhich characterizes the communication of all locations, follows with the launch of the new platform Ksa.ch another milestone in the comprehensive branding project for the KSA Group.
The intuitive "all-device" platform is designed to reach all stakeholder groups directly and provide them with the relevant information. The world of the KSA Group is bundled and brought to life on hundreds of pages, taking all brand elements into account.
The Pimcore-based platform connects all information such as departments, employees, offers and services. News, events and FAQs are also linked to each other and to the target groups. By implementing this matrix taxonomy concept, the content is always output according to target group, but also according to specialist areas or other topics. The centralized data management is also easy to handle for the editors of the KSA Group.
The new platform not only aims to impress with a sophisticated navigation concept, but also to fulfill the KSA Group's brand promise "There for everyone. Close to everyone" by focusing on the user experience throughout the entire visit.
Responsible at the KSA Group: Julien Buro (Head of Marketing and Communication); Marcel Beyeler (Digital Marketing Project Manager), Serena del Deo (Digital Communication Specialist). Responsible agency: Dachcom Digital / Dachcom Winterthur.
