Crafft designs digital sustainability presence for Lidl Switzerland
The web agency Crafft has developed the new sustainability platform «Gesagt, getan» for Lidl Switzerland. The interactive website combines facts with emotions and brings sustainable action to life.
Sustainability needs attitude and a language that reaches people. With this conviction, the web agency Crafft designed and implemented the new digital presence "Gesagt, getan" for Lidl Switzerland. The platform combines facts with emotions, dialog with solutions - and thus creates a digital ecosystem that makes sustainable action visible and tangible.
"We believe that brands must take responsibility - and that communication can help to connect and motivate people. Especially in this day and age," says Michael Rütti, CEO of Crafft. "With Lidl Switzerland, we have a partner who shares this purpose. Together we translate complex topics into experiences that have a positive impact and encourage people to get involved."
The website has been online since the beginning of September. Dialogue is at the heart of the new approach: Stakeholders are not only informed, but actively involved. This is reflected in numerous formats such as surveys, evaluations and an ideas center. By combining design expertise, technological implementation power and creativity in campaigning, Crafft creates the framework in which content comes alive and becomes interactive.
The result is a communication approach that not only explains sustainability, but makes it tangible - and inspires people to be part of the change themselves.
