Coop launches omni-channel platform

Since Wednesday, customers have been able to find the following on the new omni-channel platform Coop.ch in addition to weekly offers and collection campaigns, now also the comprehensive online store, which replaces the previous Coop@home and Mondovino websites. On the new platform, the stationary trade is linked with the online store. At the same time, the new Coop app is launched, which meets the mobile requirements of today and combines the previous apps.

"With the new omni-channel platform, we are revolutionizing our online presence," says a delighted Philippe Huwyler, Head of Coop.ch. "Our customers can now find our offers, from food and wine to recipes and information, in one central place."

Holistic buying experience at the center

At the heart of Coop's new omni-channel presence is the holistic shopping experience, from planning to purchase. For example, a shopping list can now be written and accessed on the new Coop app in-store.

The availability of all products and promotions at the desired branches is now also displayed in real time. Customers can also link the new platform to their Supercard account.

Comprehensive information on each product

In developing the platform, Coop benefited from its many years of experience in online food retailing. Proven functions, such as the nutritional information of a product, were retained - new, previously missing areas were integrated. Thus, not only was the merging of food and wine a key criterion, but also the integration of extensive information on each product. When searching for an item, recipes and knowledge pages are now also displayed and the further used products of a recipe can be added directly to the shopping cart.