What does successful mobile advertising look like?
SURVEY How do marketers manage to advertise effectively via mobile devices? And what are the biggest stumbling blocks? Your opinion is needed!
What does an optimal mobile campaign look like? Take part in our survey now.The boom in mobile devices such as smartphones and tablets continues unabated in Switzerland. Internet use via smartphone is now the dominant form of use at just under 60% and has overtaken use via desktop or laptop. The tablet is also on the rise: 40% of Swiss people now use a tablet to surf the internet (source: NET-Metrix Base 2015-1), so it is no wonder that the focus of online advertising is increasingly being placed on mobile devices. But how do advertisers manage to reach their target groups effectively via smartphone and tablet? Take part in our short survey now (five questions, duration approx. three minutes).
To the survey
The best comments will be published with a picture in the next issue of MK.By the way: The results of our last survey "Trade media as an advertising medium - effective marketing tool or obsolete model?" can be found at here or in the current issue MK Marketing & Communication 11/2015.
