Who is afraid of digital?

DIGITIZATION The challenges for marketing in times of digitalization are manifold. The media agency Kontor Digital Media has compiled current study figures on this topic and shows the stress factors for marketing managers in an infographic.Marketing managers have to face many challenges in times of digitalization. For example, 79 percent see the selection of the right digital communication and sales channels for the customer group as a challenge. Measuring success in online marketing is also not easy. This is shown in the following infographic:For a better resolution, click on the picture.