What is HTML5?

GLOSSARY The online advertising industry often talks about HTML5. But what does the term actually mean? And why is the computer language relevant for the advertising industry?HTML5 is the fifth version of the so-called "Hypertext Markup Language", a computer language for marking up and linking text and other content in electronic documents. HTML5 is relevant for online advertising in that the language offers functions such as video, audio, local storage and dynamic 2D and 3D graphics. This makes HTML5 an alternative to Adobe Flash, which has been criticized for some time due to security flaws, among other things. The advertising industry is increasingly relying on HTML5. Google recently announced no longer accept Flash advertising banners from mid-2016. sw