Verbier launches the biggest selfie in Switzerland
Editorial
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8 February 2017
Thousands of Internet visitors around the world share photos and videos on social media every day. Selfies, in particular, are at the forefront of this trend. In view of this trend, the vacation destination of Verbier is now offering its guests a very special opportunity to immortalize unique moments in front of the fantastic Alpine panorama and share them directly via social media. Together with the companies Sharingbox, an event agency specializing in automated photo marketing, Canon, one of the market leaders in the world of photography, and the car manufacturer Audi, Verbier is launching Switzerland's first "Giga-Selfie".#TheVerbierSelfieUnder the hashtag "#TheVerbierSelfie", Verbier launched the unique selfie experience on February 2, 2017. Anyone with a smartphone can take a unique selfie throughout the 2017 winter season in the Verbier - 4 Vallées ski area. The recording device works completely autonomously and will first be installed in the piste area of Les Ruinettes (2,220 meters above sea level). The place is also easily accessible for winter hikers. Subsequently, the recording device will change its location, directly in the center of Verbier (the exact position will be announced in March).This is how the special image is created:Those who want to take a selfie simply go to the place mentioned (to Les Ruinettes). Visitors stand in front of the wooden Verbier sign, activate the process with their smartphone and take their "giga-selfie" amidst the magnificent panorama of Verbier. As soon as the shutter release is pressed from the smartphone, the Canon apparatuses installed at 200 meters take two high-resolution shots. The two images created (one in telephoto zoom and one in wide-angle) are then automatically combined into a video. The selfie is sent to the sitter via e-mail so that they can immediately post it on social media.With this campaign, Verbier is investing in digital communication and encouraging guests to become ambassadors for the region themselves. Says Pierre-André Gremaud, director of Verbier Promotion AG: "We want to communicate innovatively and offer our guests the opportunity to immortalize their stay with a unique photo".https://www.youtube.com/watch?v=CKqRTQrkvr8&feature=youtu.be
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Thousands of Internet visitors around the world share photos and videos on social media every day. Selfies, in particular, are at the forefront of this trend. In view of this trend, the vacation destination of Verbier is now offering its guests a very special opportunity to immortalize unique moments in front of the fantastic Alpine panorama and share them directly via social media. Together with the companies Sharingbox, an event agency specializing in automated photo marketing, Canon, one of the market leaders in the world of photography, and the car manufacturer Audi, Verbier is launching Switzerland's first "Giga-Selfie".#TheVerbierSelfieUnder the hashtag "#TheVerbierSelfie", Verbier launched the unique selfie experience on February 2, 2017. Anyone with a smartphone can take a unique selfie throughout the 2017 winter season in the Verbier - 4 Vallées ski area. The recording device works completely autonomously and will first be installed in the piste area of Les Ruinettes (2,220 meters above sea level). The place is also easily accessible for winter hikers. Subsequently, the recording device will change its location, directly in the center of Verbier (the exact position will be announced in March).This is how the special image is created:Those who want to take a selfie simply go to the place mentioned (to Les Ruinettes). Visitors stand in front of the wooden Verbier sign, activate the process with their smartphone and take their "giga-selfie" amidst the magnificent panorama of Verbier. As soon as the shutter release is pressed from the smartphone, the Canon apparatuses installed at 200 meters take two high-resolution shots. The two images created (one in telephoto zoom and one in wide-angle) are then automatically combined into a video. The selfie is sent to the sitter via e-mail so that they can immediately post it on social media.With this campaign, Verbier is investing in digital communication and encouraging guests to become ambassadors for the region themselves. Says Pierre-André Gremaud, director of Verbier Promotion AG: "We want to communicate innovatively and offer our guests the opportunity to immortalize their stay with a unique photo".https://www.youtube.com/watch?v=CKqRTQrkvr8&feature=youtu.be
