Tips for successful YouTube advertising
VIDEO On Sunday, February 15, YouTube celebrated its tenth anniversary. Music videos have experienced a renaissance thanks to the video portal and new stars have become click millionaires thanks to make-up tutorials and other video productions. YouTube has also revolutionized the advertising industry.3.14 million Swiss people watch YouTube videos per month. That's according to a study by Google. YouTube thus reaches 62 percent of all Swiss Internet users - especially 15- to 24-year-olds (23 percent). These figures also impress the advertising industry and tempt them to invest more in moving image advertising. Products in particular are advertised via YouTube. 42 percent of online shoppers use videos as part of their pre-purchase research and 62 percent to find products. How YouTube became the most popular video platform, shows the agency for efficient digital marketing Webrepublic in their own YouTube video.
To celebrate YouTube's tenth anniversary, Webrepublic has created an infographic that advertisers should consider if they want to precisely target their audience. Here are three examples:YouTube advertising formatsThree main formats can be booked on the platform:
The Top five advertising trends:1. Time Longer stories reach users. On average, a video lasts three minutes.2. Before the event is during the event is after the event Sports fans watched 14 million hours of the top ten commercial videos from the Super Bowl or the World Cup in 2014.3. expand successful storiesEvian continued the "Baby & Me" campaign launched in 2013 with the "The amazing Baby & Me"-video continued. This has resulted in a multiple increase in views.4. shape cultural conversationVideos like #LikeAGirl of Always address questionable social norms.5. strengthen creater know-howFriskies worked with Buzzfeed to make the cat video "Dear Kitten" which has generated over 18 million views so far. More tips for YouTube advertising:
