Think with Google

WERBE-TOOL The online platform for advertisers and agencies is now also available in Switzerland. "Think with Google" provides information on Google's view of digital marketing.

"Think with Google" helps advertisers and agencies optimize their campaigns. After the USA goes "Think with Google"is now also being launched in Switzerland, Germany and Austria. The online platform provides a free virtual treasure trove of knowledge for advertisers and agencies and is aimed at marketing managers, advertising strategists and creatives. It provides information on Google's view of digital marketing as well as insights, inspiration, tools and solutions that advertisers need to drive their business forward. "Think with Google" shows why digital marketing is so important today and how they can use Google to make the Internet work for them.Whether with tools, studies or creative inspiration, the goal of everything on "Think with Google" is to help advertisers optimize their advertising efforts. The website is clearly divided into various sections, making it easy for users to find their way around. For example, the "Success Stories" section presents the "YouTube Ads Leaderboard," which provides examples of successful advertising by brands on YouTube. The "Insights" section contains infographics and studies on trends in digital marketing. In addition, under "Tools," Google refers to numerous free tools with which advertisers can realize their advertising ideas quickly and easily - the Consumer Barometer, an interactive tool with study results on the online behavior of consumers in dozens of countries, is just one of many examples on the platform.Under the heading "Thought Leadership," the platform shows how advertisers can use Google's offerings for their marketing measures in the form of articles, interviews and webinars. Google gives users ideas for their next marketing idea in the "Creative Campaigns" section. Here they can see which well-known brands have already succeeded in winning over their target groups with creative ideas and Google's tools. All the information presented on the platform helps advertisers and agencies to stay one step ahead of the competition.