Online Advertising Day: data and virtual reality

Alexander Horrolt, Martin Hubert, Uli Weissbrod, Jens Poeppelmann, Matthias Sala, Stefan Wagner (from left to right)It was already clear in the welcoming speech at the Online Advertising Day by host Stefan Wagner, Managing Director of Goldbach Audience (Switzerland) AG, and co-host Alexander Horrolt, Managing Director of Goldbach Digital Services AG: the 12th Online Advertising Day is all about augmented reality, automation and data-driven marketing.Jens Pöppelmann, Director Media Operation IP Deutschland GmbH/Mediengruppe RTL, kicked off the event by clarifying various questions relating to the transparency of systems. For example, whether system transparency can be guaranteed with increasing automation, or which KPIs still play a role in media planning. He was followed by Martin Hubert, Managing Director nugg.ad and VP Advertising Zalando Media Solutions. With factual data and the presentation of smart technologies, Hubert provided insights into data-driven marketing, where it stands today and where the journey will lead. In his presentation, Matthias Sala, CEO & Founder of Gbanga, illustrated whether augmented reality and gamification are merely a current hype or the communication of the future. Finally, journalist and developer Uli Weissbrod showed what the media of the next generation will be and what we can expect from it, and the inspiring presentations provided suitable material for discussion, which could be deepened at the subsequent networking lunch in the Jelmoli Food Market. The next Online Advertising Day will take place on November 15, 2017.