Social video for football

"With this content, we wanted to create a format that is unparalleled in Switzerland - in line with our #HereToCreate campaign. The video shows King Football in all its facets in the setting of FC Basel. We are very satisfied with the result," says Marius Kienzler, Adidas Switzerland, Sports Marketing Manager Football. 26 fast-paced to intimate vignettes, which chronologically form an alphabet, show FCB professionals such as Matthias Delgado or Michael Lang as well as Basel's young talents, what skills they have on the ball - but also what distinguishes them as individual personalities."The production of this social video was an affair of the heart for Virtue, because it embodies what we stand for and what we believe in: culturally relevant stories that really capture the audience's interest through unconventional and new perspectives," says Christian Brütsch, Head of Client Services Virtue Switzerland.