How the customer finds you

Christmas is just around the corner. The pre-Christmas period represents a major challenge for e-sellers. In November and December, users make purchases that account for almost 24% of the entire year's e-commerce sales, and you are wondering how to maintain your visibility in competition with other advertisers and still make your offer stand out in the hustle and bustle of searching for gifts? "Gamned", independent trading desk, offers a list of five essential steps to maximize your online and offline sales and increase your awareness.

To make sure that the Christmas season is a commercial success:

Tip 1: Work on your "Top of Mind" awareness through programmatic campaigns. G!: Make sure you are on the Christmas wish list of your potential customers.Fact: 47 percent of customers are already thinking about their Christmas presents before December. (National Retail Federation - 2016).Tip 2:Customize your advertising message using personalized banners (DCO) to generate sales. G!: Display your top products and their availability in real time.Fact: Reduce your acquisition costs by up to 50 percent. (McKinsey & Company - 2017) Fact: Create a desire to buy your products by displaying limited availability. This can increase your RPV (revenue per visitor) by up to 2.9 percent. (PwC 2017)Tip 3: Use advertising pressure in a targeted manner to optimize your campaign. G!: Increase the advertising pressure depending on the time of year, day and night. Fact: Conversion rates are up to 35 percent higher at the weekend and during the week between 9 a.m. and 1 p.m. and 4 p.m. and 11 p.m. than in the other time windows. (Atlas Institute - 2017)Tip 4: Think mobile to deliver your campaigns effectively! G!: Mobile is increasingly used for purchases at this time of year. Fact: In a global comparison, a higher conversion rate was achieved on mobile (53%) than on desktop for the first time during the 2016 Christmas period. (Facebook & Instagram - 2017)Tip 5: Communicate via social media. G!: These platforms are playing an increasingly important role in the consumer purchasing process. Fact: 32 percent of internet users use social media to find gifts. (Viglink - 2017) Bonus: Keep your programmatic campaigns going, even after Christmas. G!: Christmas shopping doesn't end on Dec. 24 Fact: 65 percent of consumers continue shopping after Dec. 24. (National Retail Federation - 2016)