Swiss Snapchat campaign for McDonald's

Goldbach Interactive realized a Snapchat campaign for McDonald's SwitzerlandMcDonald's Switzerland is bringing the CBO burger back to its restaurants for a short time and is celebrating this with its own Snapchat geofilter, especially for the Swiss market. Snapchat uses GPS coordinates to determine the location of mobile users and delivers the appropriate sponsored filter. The funny overlay will be made available to subscribed users in Switzerland for their snaps on October 26, and the specially created illustration will be placed as a filter over the snapped image on Snapchat. The graphic is designed so that, for example, in a selfie, the user looks as if they are holding the CBO in their hands. In addition, a custom "Sorry" statement can be texted (e.g. "Sorry Pizza, the CBO is back").Goldbach Interactive (Schweiz) AG has been managing McDonald's Switzerland's Snapchat channel mcdoswitzerland since July 2016. The geofilter was designed by TBWA to match the current CBO campaign ("Sorry ... I'm back").