Swiss online advertising market now in the top ten

ADVERTISING MARKET The online advertising market in Europe grew by 13.1% to EUR 36.2 billion in 2015, significantly more than the TV advertising market at EUR 33.3 billion. The Swiss online advertising market entered the top 10 for the first time with EUR 0.8 billion.

The Swiss online advertising market is growing.At INTERACT in Lisbon, IAB Europe announced the figures from the latest AdEx Report survey. According to the AdEx Benchmark Study, the European online advertising market has grown by a net 30 billion euros in the last 10 years to a total of 36.2 billion euros. This is the first time TV has been surpassed (Spendings TV 2015 33.3 billion euros). All countries participating in the AdEx study recorded positive figures, twenty of them in double figures for the second time.Strongest growth drivers mobile and moving imagesIn the European online advertising market, the growth drivers continue to be mobile (growth rate +60.5%) and video (+16.7%). This is exemplified by the "advanced" markets of the UK and Ireland, where almost 50% of all online advertising expenditure flows into mobile advertising.Switzerland in the TOP 10 for the first time - growth thanks to display advertisingThe Swiss online advertising market grew by 18.7% to EUR 0.824 billion in 2015, taking 10th place in the overall ranking. The display channel in this country even grew by 21.5%. Switzerland is also strong in moving image advertising - with a share of 25.1%, Switzerland ranks third in Europe.Further information on the AdEx Report 2015 can be obtained from the IAB office, [email protected] be obtained.