Swiss retailers believe in Apple Pay

The market for mobile payment solutions is currently highly competitive. Which provider will win the race?A recent study by the School of Management and Law (SML) at Zurich University of Applied Sciences (ZHAW) on the topic of mobile commerce shows that Apple Pay has the best chances of establishing itself on the Swiss market. On behalf of Smama, the Swiss Mobile Association, the SML's Institute of Marketing Management surveyed 1,250 people from Swiss-German retail companies. The question as to which mobile payment solution would establish itself on the Swiss market yielded the following results:

Source: ZHAWBy far the most respondents, namely 37 percent, believe that Apple Pay will establish itself as a mobile payment solution at the point of sale. Google Wallet follows a long way behind in second place. Only in third place comes Twint, a Swiss Post solution. Tapit, Swisscom's e-payment solution, is in fourth place, although it has already been discontinued due to a lack of response. Instead, Swisscom relies on the UBS solution Paymit, which was only recently awarded the "Master of Swiss App" award was awarded. Despite this, only 8 percent believe that this solution will prevail on the market. here.