Salt relies on Snapchat advertising

The campaign is about an online Christmas deal from Salt: Plus Swiss at half price for just CHF 29 instead of CHF 59 per month. The 10-second video created for this purpose was compiled using video content shot by creative young talents with smartphones, and for 24 hours on Saturday, December 3, Snapchatters also had the opportunity to use a unique "filter" provided by Salt especially for this occasion to shoot a short clip or take a selfie with built-in real-time effects and facial recognition function.https://youtu.be/P5pxFYh9UA8