Profital brochure app: Successful with consumers and retailers

6.5 million - that's how many digital advertising brochures have already been read on Profital since its launch last November. Raphael Thommen, Managing Director of Profital, is extremely satisfied with the launch of the platform: "We are delighted that Profital has been so well received by consumers. Our expectations have been exceeded by far." The nationwide launch campaign at the end of last year also contributed to the rapid growth.

Top rating in the app stores

The numerous and consistently positive app ratings also show how the new advertising channel is being accepted by Swiss consumers. The Profital app has already been rated more than 1,900 times in the Apple App Store and Google Play Store, achieving 4.6 and 4.7 out of five stars respectively. For retailers, Profital has established itself as a strong addition to traditional advertising brochures for communicating local offers. "Retailers tend to reach a younger, urban target group with Profital," says Thommen. "This allows them to increase their reach without having to accept a higher scatter loss." Profital's strength lies primarily in increasing customer frequency in the stores, the Managing Director explains: "With us, retailers can benefit more from the so-called ROPO effect. Users find out about new offers online, but buy them offline in the nearest stores." However, an advertising brochure is not necessarily required to place offers on Profital: In addition to other visuals, some retailers also use a dynamic brochure framework, which automatically creates and displays a mobile-optimized brochure based on a product data feed and a predefined template.Profital is a mobile Swiss shopping guide. Via the app of the same name, the web portal www.profital.ch and various Swiss cooperation partners, users can find all the information they need for a successful shopping trip. Consumers receive a compact overview of current brochures, catalogs and local promotions from stores in their area. Profital is thus creating new opportunities in the area of location-based services.