Programmatic Connected TV: online advertising on the big screen

This means that online videos can also be experienced on the big screen and benefit from the unlimited attention that a TV viewer pays to the big screen.In addition to the simplified order processing, it is above all the targeting options that make programmatic booking with Connected TVs attractive: Regional TV advertising, cross-device targeting, real-time data triggers such as weather targeting as well as household targeting are all possible, giving advertisers access to almost the entire spectrum of online advertising.Today, TV usage is very fragmented. Many small channels are represented on Connected TV, such as the TV Plus channels on Samsung Smart TVs, which can be accessed by the DSP Splicky. The variety of topics on TV Plus is huge: lifestyle, leisure, sport, travel, food - there is exciting content for every area of life.

A lot can be achieved even with a small budget

In the DSP Splicky, these are efficiently bundled into long-tail reach. In addition to the TV Plus inventory, Splicky also has access to the moving image reach from the app world (Brandworld) of Samsung Smart TVs.With Goldbach's Programmatic Connected TV offering, an advertising client can access German as well as Swiss and Austrian Samsung Smart TV inventory programmatically, even with a small budget. This naturally increases the reach - and is particularly interesting for brands that are represented in the DACH market or want to launch a campaign at short notice and with country-specific spots.Robert Stahl, Managing Director, Goldbach Germany: "Smart TV is one of the four business areas of Goldbach Germany and we are very pleased that, in addition to the brand and content solutions in Samsung Brandworld, we are now also giving our agencies and customers the opportunity to extend their campaigns both classically and programmatically on Smart TV with Connected TV."

Addressing over 3 million data-driven Smart TV users in the DACH market

Michael Baum, Director DACH, Goldbach Group: "Together with our country-specific marketing expertise and the possibilities offered by our DSP Splicky, we have developed an innovative DACH product with Programmatic Connected TV. This allows us to link established channels with each other and utilize the advantages of online advertising on the TV set as well.

Programmatically bookable advertising spaces: TV Plus & Brandworld Video Player

TV Plus is of interest to advertisers who want to extend their online campaign to the TV set and thus generate additional contacts. The online advertising media are integrated into the themed channels - the advertising is integrated by means of a mid-roll in high-quality moving image content. The Brandworld Video Player also focuses on generating additional contacts and the online advertising media are integrated into the Brandworld app world via the Internet signal. The advertising material is played out in high-quality content and embedded in a very appealing user experience design. The Brandworld moving image inventory can currently only be booked programmatically in Germany, but will soon also be available in Switzerland and Austria.Goldbach's advertising customers benefit from both classic and programmatic booking options: With a DSP account at Splicky, they can access Splicky's Connected TV inventory themselves. Otherwise, Goldbach Germany employees are available to book the inventory at any time.Sven Ruppert, CEO Jaduda GmbH and co-founder of Splicky: "With the integration of Connected TV into the DSP, Splicky is consistently pursuing the path of offering agencies and advertising customers user-friendly, scalable solutions on the demand side across media boundaries."