Olaf Kunz at the Campaigning Summit
CAMPAIGNING SUMMIT is the summit for professionals from business development, innovation, marketing and communication. The fourth summit will take place on March 11, 2016 at the Papiersaal am Kalenderplatz in Zurich. Olaf Kunz is among the speakers, Member of the editorial board of Watson.ch.At the Campaigning Summit 2016, Olaf Kunz will show participants how a good idea can be used to launch and establish a start-up that generates an enormous amount of attention and several 100,000 fans within a very short space of time. Watson has been able to position itself exceptionally well in the online arena. The online news portal is shaking up the online news media market enormously. The focus is on interaction with the younger target group, young users who are easy to reach online and via social media and who want to communicate something. The organizers of the Campaigning Summit Switzerland found out in a random survey of the target group that one of the reasons Watson is so popular is its pleasant mix of serious topics and information. "Why did we choose mobile? Most old-school media are still thinking about how they can weld together a gravel truck (print) with a Ferrari (mobile). Most of us already look at our cell phones 1000 times a day - from early in the morning until late in the evening. Anyone who still says "the future is mobile" has not yet arrived in the present. What's more, we simply can't stand the constantly negative headlines and stories. Therefore: Let's unfuck the news!", says Olaf Kunz. With this statement, the former community manager at 20 Minuten quit his job there and moved to watson in 2013. Kunz is a member of the editorial team there and is responsible for social media and native ads, among other things. At the summit, he will show how professional community management can even create a connection to offline life.
Olaf Kunz, member of the editorial team at watson.chIn addition to Olaf Kunz in the "Business" category, Jan Rijkenberg will be speaking in the "Inspiration" category. André Schneider has also been secured as keynote speaker. More information about the Campaigning Summit 2016 at: http://www.campaigningsummitswitzerland.com
