New display format with time-based billing

The new advertising format is placed in the middle of the text and the viewability of display formats has been controversial for several years. Market players are increasingly looking for a solution to achieve display advertising with guaranteed viewability. Teads now offers a solution with the InRead Scroller. "The new display format is placed in the middle of the editorial content of the relevant website, offers guaranteed visibility in a premium environment and is billed per view time," says Alex Savic, Managing Director at Teads, adding that the first campaign has already been successfully completed. Together with Mediaschneider, the first inRead Scroller campaign was realized for a car manufacturer to promote its new model. To the Advertising example on Vimeo. "We are proud of our new format. With inRead Scroller, we have developed the first display format where billing only begins when at least half of the format has been visible for five seconds or longer," says Alex Savic, Managing Director at Teads.