MK article on online advertising wins SFJ Award

The Post was published in MK 04/2017 and dealt with problems in online advertising such as brand safety, ad fraud and viewability. The jury of the SFJ Award, headed by MAZ head of studies Frank Hänecke, praised, among other things, the MK opinion survey, in which MK readers can comment on current marketing & communication topics via an online survey. The diplomas and the award were presented by Linda Oswald from the SFJ Education Commission as part of the Trendtagung Fach- und Spezialmedien on November 22, 2017.About the SFJ AwardWith the SFJ Award, which was presented for the fourth time this year, the Association of Swiss Trade Journalists successful articles in trade journals and specialist magazines. This year, 31 entries were submitted and you can read the winning entry from MK 04/2017 here. The entries of the other winners are available here.