A secure pension with the chatbot

On Facebook, the chatbot "Poppy" answers questions about the 3rd pillar.the website www.PopYourMoney.ch now makes it possible to open a 3rd pillar account online, and the chatbot "Poppy" is also available on Facebook to provide young, interested people with information on the topic of pillar 3a and retirement provision. Poppy" is available to answer questions on FacebookThe chatbot provides information on the pension system, in particular on private pension provision in pillar 3a, its advantages and why you can't start saving early enough. The chatbot is a beta version that is still being optimized together with the target group. "We will use the questions asked and the problems that arise to constantly improve and develop the chatbot and thus optimize the information platform," says Kira Hussinger from business campaigning GmbH, who programs the chatbot. "With the campaign, we are launching an attempt to reach out to active, young people. We are convinced that it is becoming increasingly important to deal with the topic of pensions at an early age," says Daniel Friedli, Managing Director of PRIVOR. The call to "Pop Your Money" and the slogan "Every year and every franc counts" underline this concern. After all, the third pillar is becoming increasingly relevant in view of rising life expectancy and demographic change.The online opening of PRIVOR accounts at Hypothekarbank Lenzburg has been available since December 2015. However, customers had to actively open their own accounts via the websites. www.PopYourMoney.ch simplified. The PRIVOR Foundation and Hypothekarbank Lenzburg are working together on the campaign. Business campaigning GmbH is responsible for the strategy and implementation. The parties involved see the campaign as a pilot project that will initially focus on the canton of Aargau. "If this concept proves successful, it can be extended to other regions and affiliated regional banks," says Daniel Friedli.