Migros plans to expand strongly with optical and acoustic stores
Misenso, the new chain of specialist stores for optical and acoustic equipment, is embarking on a strong expansion program. This is reported by the Handelszeitung in its current issue.
In job advertisements, the Migros subsidiary, which was launched at the end of 2020, talks about Switzerland-wide growth and ten new specialist stores per year. Migros itself specifies its plans as follows: "For our customers, we will initially expand our offerings primarily in the area between the metropolitan areas of Bern and Zurich. We will also be launching a presence in French-speaking Switzerland with Misenso."
