Migros launches coffee flat rate
The Migros Zurich cooperative is testing a subscription service for unlimited coffee and other hot beverages. This is reported by the Handelszeitung in its latest issue.
The "Ezycup" program is scheduled to begin with a test run in October and is valid for 35 locations in the Migros Zurich area. The pilot project will start with a selected number of customers. Drinking unlimited coffee for two weeks is to cost 39 francs; for four weeks it will be 75 francs.
Migros Zurich justifies its flat rate offensive as follows: "In the age of Netflix, Spotify and the like, many customers prefer an uncomplicated flat rate for the regular use of services and products instead of individual purchase decisions. In addition, the abo economy will be further boosted by the corona-induced triumph of cashless consumption.
In the pilot project, Ezycup functions as a subscription card, "for the planned scaling and expansion to other locations throughout Switzerland, an app will be created," according to Migros Zurich.
