Media Research Day: The highlights

Which media companies and advertisers can we still trust? The top topic of the Media Research Day will take place on October 11 in Bern in the Kursaal der Media Research Day will take place. These are the highlights:Ex-agent Leo Martin provides insights into the secret service methods for recruiting trusted men and shows how to get people to trust within a very short space of time.Norwegian business philosopher and entrepreneur Anders Indset provides concrete and creative solutions on how companies can deal with the rapid pace of change and explains the role credibility plays in this.Increasing mobility and technological developments are creating changing market conditions that require corresponding adjustments on the part of currency research. Mediapulse and WEMF launched the "Swiss Media Data Hub" project in 2016 to meet these challenges together. In a double presentation with Marcus Föbus, Project Manager Swiss Media Data Hub, WEMF CEO Marco Bernasconi will provide information on the next steps of the forward-looking project, while a panel of top-class speakers, moderated by Markus Spillmann, will offer exciting discussions and new food for thought. The pre-conferences before the start of the event will provide insights into the ongoing project work on the further development of readership research and the launch of online advertising research.