Artificial Intelligence: Hype or the Future of Marketing?

Hardly any other term is currently making more headlines, and hardly any other is causing so much confusion: the term "artificial intelligence" (AI) is used to describe machine learning, intelligent algorithms, methods and processes. There are a multitude of possible applications for them in marketing - under human control. One Study by HubSpot has revealed that artificial intelligence (AI) is becoming increasingly popular.is AI the next big thing or just hype? Take part in our short survey now!>> To the survey <<About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.